The global web content filtering market is driven primarily by the rising data security and liability issues. The increasing awareness about monitoring and controlling internet-related security issues has resulted in firms adopting web content filtering solutions on a grand scale. Furthermore, supportive government regulations are fueling the global web content filtering market. The global web content filtering market also benefits from the growing need to optimize bandwidth use.

Top Dominating Sectors in the Global Web Content Filtering Market

By technique, the global web content filtering market is segmented into IP filtering, keyword filtering, URL filtering, file type filtering, and others such as profile, image, and link filtering URL filtering is currently dominating the global web content filtering market. On the other hand, the fastest growth will be demonstrated by the file type filtering segment, as this technique helps add flexibility to the process of controlling access to the web.

By end-use, the global web content filtering market is divided into business organizations, schools and institutions, government agencies, and others such as mobile phones and home computers. At present, the business organization sector is ruling the global web content filtering market and was worth US$441.9 million in 2012. This segment is projected to grow at a CAGR of 10.3% during the forecast period of 2013 to 2019. The ability of web content filtering solutions to block access to websites that can distribute malicious content or viruses has made these solutions a necessity in business organizations.

Furthermore, increasing demand from the education sector, i.e. schools and learning institutions, is expected to fuel the overall global web content filtering market. Several schools are upgrading their web content filtering technology, which will drive this segment. Recently, Catawba County Schools in North Carolina switched to a new education-specific web filtering solution, which allows teachers to better filter out dangerous or inappropriate content.

By geography, the global web content filtering market is segmented into Europe, North America, Asia Pacific, and Rest of the World (the Middle East, Africa, and Latin America). In 2012, North America dominated the global web content filtering market. Factors such as favorable regulations will promote the use of web content filtering technologies in this regional market. Asia Pacific will emerge as the fastest growing market in the global web content filtering market during the forecast period. This regional market was valued at US$268.5 million in 2012.

Players in the global web content filtering market will benefit from the opportunity of developing multiple deployment platforms and integrated suites that offer better monitoring and reporting capabilities and ease of management. Some of the key players operating in the global web content filtering market are Symantec Corporation, Palo Alto, Trend Micro, McAfee, Inc., Blue Coat, Inc., and Websense, Inc. Companies in the global web content filtering market will compete on the basis of innovation and firms that provide complex filtering and integrated solutions will thrive in this market.

Though the global web content filtering market will grow at a good rate in the coming few years, it will be suppressed by a number of issues. For instance, the high cost associated with installation and maintenance of web content filtering solutions will continue to pose a significant challenge to this market.

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