The rising crime rates in the U.S. and Canada is leading to the demand for less lethal and self-defence weapons for civilians. Various arms and weapons companies in the world are increasing investments in the development of civilian less lethal and self-defence weapons, whereas few new companies have also entered the market with innovative weapon ideas. Repeated incidents of attacks on women in North America, especially in the U.S. have heightened the need to improve safety measures by the administrative offices. Various governmental regulations and measures are being adopted in order to provide better security measures to women in the nation. Additionally, weapons manufacturers in the region are constantly developing and launching products, compliant with national and state laws, in order to provide women with self-defense alternatives. The use of lethal force against assailants is discouraged by law, which in turn is opening up opportunities for use of less lethal weapons.

The adoption rate of less lethal and self-defense weapons in North America by women are estimated to be higher as compared to men. Owing to this factor, products such as Taser devices, stun guns, pepper sprays, flashlights and various combinations of these devices are primarily targeted at women customers. Additionally, products such as personal alarms, survival gears, kubotans, and knuckles among others are expected to gain demand from women customers over the forecast period. The market for civilian less lethal and self-defense weapons is expected to undergo a positive shift during 2015 to 2023 due to this growing demand for self-defense weapons by women in the region. The impact of this driver is currently estimated to be high and is expected to become medium in the long term of the forecast period.

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The market for civilian less lethal and self-defense weapons can be categorized based on type, which includes air power weapons, lighting devices, knives, pepper sprays, batons, stun guns, taser devices, and animal repellents among others. The market attractiveness of all these segments is determined on parameters such as demand and effectiveness. Pepper sprays is estimated to be the most attractive segment in the North America civilian less lethal and self-defense weapons market over the forecast period, followed by the stun guns. Batons, knives and animal repellents are analyzed to maintain medium attractiveness over the forecast period. Whereas, the market attractiveness of lighting devices and the others segments are expected to grow from 2015 to 2023.

The civilian less lethal and self-defense weapons market in Canada is attributed to the rich hunting tradition in the country. Owing to this factor, the demand for self-defense weapons, especially air power weapons, animal repellents, knives, and batons are estimated to be more in rural regions in Canada. However, there is significant demand for less lethal and self-defense weapons in urban regions considering the increasing crime in the country, especially against women.

Similar to the U.S., the income group preferences for less lethal and self-defense weapons does not influence the purchase pattern in Canada. Owing to restrictions imposed by the government and requirement of authorized permissions such as hunting license and firearms license among others, civilians in Canada are not allowed to possess or use less lethal weapons for self-defense.

The civilian less lethal and self defense weapons market in North America is marked by some intense competition from the major players operating in this market. Frequent mergers and acquisition, product innovation through extensive research and development activities and partnerships among others are some of the key strategies adopted by the leading players in order sustain in the competitive environment. The key manufacturers of less lethal weapons include, LRAD Corporation, TASER International, Inc., SABRE Security Equipment Corporation, Pepperball Technologies, Inc., AMTEC Less Lethal, Safariland Group, Piexon AG, Kimber Mfg, Inc. Oxley Group, Arma USA, Inc.and Salt Supply Company among others.

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